If you are searching for an aesthetic café, Project Seoul Café will probably appear on your radar very quickly. It is one of those cafés that shows up all over Instagram and TikTok. And honestly, it makes sense. I am actually a little surprised it took me this long to write this Project Seoul café Toronto review. I visited the café not long after it first opened.
Somehow the review never made it onto the blog. That probably says more about how many cafés exist in Toronto than anything else. The café is located near Spadina Avenue and Dundas Street West. It sits on the second floor above street level.
When you walk in, the first thing you notice is the size of the space. It is huge. And in Toronto café terms, that is becoming increasingly rare.
The aesthetic is seriously beautiful
One thing Korean cafés almost always get right is the aesthetic. Project Seoul is a perfect example of that. The space is filled with warm wood tones, soft greenery, plants, and cutesy wall art. Everything feels cozy but thoughtfully curated.
Walking in actually made me laugh a little. The design looks very similar to the palette I have been slowly building at home. There are earthy woods. Green accents. Plants everywhere. Soft lighting that makes the whole space feel calm.
It is the kind of café where you start mentally bookmarking design ideas for your own home. Mostly the wood tones and lighting though, because I have learned something important about myself. I love the look of plants. But unfortunately plants do not seem to enjoy living with me. So for now, I will simply admire them in cafés where someone else is responsible for keeping them alive.
A rare large café space in Toronto
Another thing that stood out to me is the size of the café. Toronto cafés are getting smaller and smaller. Many places now have strict laptop policies. Project Seoul feels like the opposite of that trend.
There is plenty of seating. They offer WiFi. And the layout actually makes it comfortable to stay for a while. You could easily bring a laptop here and work. You could also meet a friend and talk for an hour without feeling rushed. In downtown Toronto, that combination is becoming harder to find.
My matcha experience
Of course, I ordered matcha. At this point it is basically my default order anywhere. I chose the lavender cream cold foam matcha, which looked beautiful when it arrived. The colour was vibrant. The drink was extremely photogenic.
Unfortunately, the flavour did not quite match the presentation. The drink mostly tasted like milk. I ended up asking for an extra scoop of matcha. To their credit, they added it without charging me. Even after that, the drink still leaned lighter than I personally prefer.
To be fair, I am very picky about matcha. Once you start making matcha at home, your expectations tend to get a lot higher. You start noticing ratios everywhere. And quietly judging them.
What Project Seoul does well
Even though the matcha was not my favourite, the café still has a lot going for it. The space itself is genuinely beautiful. It is also very comfortable to spend time in.
They also have a selection of cakes and desserts that looked really good. I would absolutely be open to trying more of their menu on another visit.
Project Seoul feels like the kind of café where you meet friends. You grab drinks. Maybe share a dessert. And then accidentally stay longer than you planned.
Is Project Seoul worth visiting?
To wrap up this Project Seoul café Toronto review, I would say the café is definitely worth visiting. The design is gorgeous. The space is large and comfortable. And it is a great place to sit, relax, and spend time with friends.
Just keep your expectations reasonable if matcha is your main reason for visiting. But if we are ranking cafés based on aesthetic vibes alone? Project Seoul would easily land near the top of the list.
